Content marketing is a part of Digital Marketing Strategies, which is based on creating and sharing valuable, relevant, and consistent content to gain targeted audience, and thus qualified customers that buy your services.

It depends on providing your customers with information, solutions, updates of your products and the market you are working in, to make them aware of their needs, problems and to choose your service at the end as their best solution.

Content has many formats, like:

• Blog Posts
• Videos
• Images
• Infographics
• Newsletters
• Portfolios
• Presentations
• Podcasts

And it is not limited to these types. Besides that, you can introduce a piece of content many times in different formats.

Why You Need Content Marketing for Your Business?

60% of marketers create at least one piece of content each day, which indicates that Content Marketing is a must nowadays in business.

All customers now are spending most of their time and money online, which means, doubtless, that you need to make more efforts to develop content that strengthen the presence of your company among competitors.

Content is so important to your business as it:

• Educate your leads and prospects about your products and services
• Increase conversion rates
• Raise customer loyalty, by building their brand awareness, which creates a strong bond between customers and your company.
• Show how your product is a good solution for your audience’s challenges
• Promote your brand, and get more finished deals.