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Digital Marketing Trends in 2022: What you need to know?
Every day online activity is growing and new trends emerge, which create key models for new tactics in content spreading across digital channels. Marketers keep watching these trends to pick the successful one which can be included in their strategies to achieve more growth.
In 2021, there are many changes in our lives due to the huge migration to online after COVID-19, that happened through new technologies, content types, and tactics, and we are approaching in this article the new digital marketing trends in 2022.
Digital Marketing Trends in 2022
1- Influencer’s Marketing Breakthrough
Influencers are skilled persons that have a solid presence online. Each influencer introduces a certain topic to their audience who interact with the content and get influenced by it. So it is a big opportunity to cooperate with those influencers and make good use of your business through their channels.
That is why 34% of marketers are planning to use influencer marketing in their planned activities. And more than 50% of marketers are already using it and confirming its effectiveness.
When you decide to go with this trend, you only need to collaborate with an influencer that targets the same audience you are trying to reach and promote your product or services through that influencer.
2- The Rise of Short Videos
After TikTok captured billions of users from other platforms, many platforms begin to develop short videos option for content creators, like YouTube Shorts. And this reflects the impact of short videos.
Based on that, around 90% of marketers are going to develop short videos content for its swift reach, and clear illustration of ideas.
Your target audience will watch the short videos more than long ones by 200%, which means it is one of the most important digital marketing trends.
3- More Mobile Apps
Almost all your customers have smartphones, and they are using them all the time, and companies are developing mobile apps to reach them around the hour.
And by optimizing its contents, specs, and performance, you will get more users, and more data about them that lets you upgrade your products in the best way.
Through your mobile app, you can send users content in different forms, notify them of your latest updates, and open an online store for them to purchase your product/service on the spot.
4- More SEO:
SEO is not a new strategy in digital marketing, but it takes sixth place among other digital marketing strategies.
And since Google updates its SEO rules and upgrades the algorithm’s complexity, the competition got tougher between your website and your competitors to get the highest rank in your industry.
Keeping your SEO strategy growing is a must, especially using the new tactics and trends to achieve the best results on search engines. Get SEO Services for your website by IZDAHER!
5- VR & AR:
After Zuckerberg announces the Metaverse project, many companies will begin experiencing VR and AR technologies, and the ones which already invested in it will develop their implementation in both technologies.
Virtual Reality and Augmented Reality give your customers a unique experience by introducing your content or product in a more realistic view, besides giving them options for higher interaction.
Imagine how they feel when they put on their goggles and have a virtual tour in your stores, or interact with an agent of yours.
6- Live Videos
You may add live videos to your social media plan, as it gets more effective in 2021. Broadcasting live webinars, interviews, talk shows, or simply live selfie videos, grab the attention of more users. Waiting for the premiere shows of your business will achieve more interest and interaction.
So 59% of marketers find it one of the most effective tactics. And More Digital Marketing Trends… For sure digital marketing trends will not stop, and marketers will continue developing more tactics and types of content to win more attention and customers.
The online world will persistently grow every day and dictate new thoughts, styles, cultures, and trends, and as a business, you had to monitor all digital marketing trends, to add value through and promote your products.